Methods of handling customer objections

Objections.

Objection handling framework

They’re everywhere.

If you’re in sales, you hear them every day.

Some objections are easy to handle (you just answer a question).

And some of them feel insurmountable—those hard no’s, hang ups, and don’t contact me agains.

There’s a lot at stake with how you choose to respond to these challenges.

Your attitude to handling sales objections can mean the difference between overshooting your quota…and falling very short.

Whether you’re new to sales or are experienced but looking for a fresh perspective, we’ve got you covered.

What is a sales objection?

A sales objection is a customer's stated resistance to making a purchase or moving forward with a transaction.

Sales reps often encounter objections like price concerns, competitor comparisons, doubts about product suitability, and bad timing.

Sales objections are a normal part of the sales process and provide an opportunity for reps to address concerns and keep the deal progressing forward.

Main types of sales objections

While there are potentially dozens (or even hundreds) of different objections that leads mig

what is objection handling in sales

handling objections in personal selling